Throughout each issue the same style is used in terms of photos and the fonts used as well as the colour scheme. The page is always dominated by a picture of one of the main stories and at the bottom it features a picture of a woman as the magazine is targeted at men. The majority of the page is covered in pictures with the page numbers to the stories associated with hem on the bottom making it easier to find certain stories. This all created the convention of letting the pictures dominate the page and taking most of the attention from the rest of the page which features more dull colours.
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