What kind of media institution might distribute your media product and why?

The magazine I based mine on was Metal Hammer magazine which is published by TeamRock. So when looking for who to distribute my magazine I had to find a company that already doesn't have a rock themed magazine as there would be no sense in them making another and then it would be a direct rival of that existing product. That's why I chose my publisher to be Anthem Publishing. The reason I have chosen them is that they have experience in publishing music magazines as they focus on music making and music listening magazines and are a fast growing publisher right now. Their main music magazines focus on old/retro pop so I think it would make sense for them to cover more modern artists while also focusing mainly on the independent music scene as well. The benefits I receive from them is that they already know how to distribute music magazines and that they are Britain’s fastest growing publishing company by copy sale revenue and that their magazine Classic Pop is the UK’s definitive retro-pop magazine, so they seem to be on the rise in the independent music scene so this would be a step up for them in the UK. They would know how to distribute the product as they already have some successful magazines meaning they already have places to distribute at the ready. This would be their way of stepping more into the modern music scene and using their growing success to expand into more markets.